PPC and paid search
Best fit: For businesses that need to capture existing demand or understand why paid search is underperforming.
What we do
We review the offer, search intent, account structure, search terms, geography, bidding and the conversion path. A new build connects those decisions to campaigns, ads, assets and landing-page requirements. Google Ads, Microsoft Advertising and Amazon PPC are scoped according to the market and product.
What you receive
- Account findings and priority list
- Keyword and negative-keyword structure
- Campaign and ad copy plan
- Conversion definitions and launch QA checklist
How we evaluate progress
Qualified lead or purchase volume, cost per qualified opportunity and revenue where attribution is reliable. Ad spend and management scope are agreed separately.
Explore relevant work
Media Campaign Audit →Google Analytics Data Analysis →Discuss ppc and paid search →
Paid social and video advertising
Best fit: For businesses that need to introduce an offer, test demand or reconnect with people who have already shown interest.
What we do
We connect audience research, offer development and creative testing across the networks that fit the audience. Options include Meta, LinkedIn, TikTok, YouTube, Pinterest, Reddit, X and Snapchat. We review the destination and sales follow up alongside the ad account.
What you receive
- Audience and campaign structure
- Creative concepts, copy and agreed formats
- Testing and retargeting plan
- Performance review with next actions
How we evaluate progress
Qualified inquiries, purchases, acquisition cost and downstream lead quality. Views and clicks help diagnose performance but are not the sole business outcome.
Explore relevant work
Social Media Ads for Dry Cleaning Chain →New Mobile Device Marketing Strategy →Discuss paid social and video advertising →
Organic social and community content
Best fit: For brands that need a consistent presence and useful conversations with their audience.
What we do
We define content themes, tone, formats and a publishing rhythm. Content is adapted for LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest, X, Threads, Reddit, Snapchat, Bluesky or WhatsApp as appropriate. Community responses, approval responsibilities and production volume are agreed in the scope.
What you receive
- Editorial calendar and content pillars
- Post copy, design and agreed video formats
- Publishing and approval workflow
- Community response guidance and reporting
How we evaluate progress
Relevant engagement, audience quality, site visits and inquiries attributable to the activity. We connect channel measures with the role organic content plays in your buying cycle.
Explore relevant work
Diverse Social Content for Task App →Accounting Firm Social Media Content →Discuss organic social and community content →
SEO, local search and answer visibility
Best fit: For businesses whose customers research services or compare options before contacting a provider.
What we do
We review crawlability, page structure, search intent, internal links and content gaps. Local work can include location pages and business profile recommendations. Answer visibility work focuses on clear, useful, well-supported content; placements in AI-generated answers cannot be guaranteed.
What you receive
- Technical and content audit
- Keyword-to-page plan
- Prioritized page briefs and revisions
- Measurement and implementation checklist
How we evaluate progress
Relevant organic visits, qualified inquiries, indexed pages and search visibility, with a distinction between recommendations and implemented changes.
Explore relevant work
Fashion Company SEO Analysis →Nettology On-Site Optimization →SEO Campaign Strategy →Discuss seo, local search and answer visibility →
Digital PR and reputation
Best fit: For businesses with a useful story, expert perspective or announcement that deserves a relevant audience.
What we do
We develop story angles, prepare press materials, research appropriate publications and contacts, and conduct agreed outreach. Thought leadership and expert commentary can support the program. Earned coverage depends on editorial decisions.
What you receive
- Story angles and press materials
- Target publication and contact research
- Outreach copy and activity record
- Coverage and referral review
How we evaluate progress
Relevant earned coverage, referral traffic, useful links and business conversations. Writing a release is distinct from securing coverage; placements are not promised.
Explore relevant work
Spice Mode Press Release →Home Decor Press Release →Book Release Media Kit →Discuss digital pr and reputation →
Direct marketing and outbound
Best fit: For businesses with a defined buyer audience and a sales process that can handle the responses.
What we do
We shape the offer, audience criteria, outreach messages and follow-up sequence across agreed channels such as direct mail and email. Calling scripts and CRM handoffs can be included. List sources, delivery permissions and channel requirements are reviewed before activation.
What you receive
- Audience selection brief
- Outreach sequence or direct mail creative
- Qualification and handoff instructions
- Response tracking plan
How we evaluate progress
Qualified conversations, completed meetings and opportunities. A raw lead, a booked appointment and an attended appointment are different measures.
Explore relevant work
Dentist Postcard →Wellness Telemarketing Script →Real-Estate Development Fundraising Funnel →Discuss direct marketing and outbound →
Influencer, affiliate and referral programs
Best fit: For businesses that can grow through trusted creators, customers or complementary partners.
What we do
We define partner fit, the proposition, incentive structure, creative requirements and tracking. Outreach, onboarding and program support are scoped around the number and type of relationships you need.
What you receive
- Partner criteria and research
- Program and incentive outline
- Outreach and partner materials
- Referral tracking and reporting plan
How we evaluate progress
Qualified referred customers, attributed sales and partner contribution after incentives and fees.
Explore relevant work
New Mobile Device Marketing Strategy →Music Event Media Kit →Discuss influencer, affiliate and referral programs →
Your proposal specifies the selected services, deliverables, production quantities, revisions, access, ownership and reporting cadence. Media spend, platform subscriptions and third-party production costs are agreed separately. The examples show types of work, not a promise that every item is included in every engagement.
