Original published work / Search Marketing
SEO Campaign Strategy
An SEO plan for Boardmybiz that distinguishes business owners, advisors and service providers as separate audiences.
Business context
Connect search visibility to useful demand
Search work needs to connect what customers look for with pages that answer their questions. An audit or strategy is most useful when it identifies concrete issues, explains their importance and prioritizes what to address.
The strategy starts with the roles and benefits of a matching platform, linking search planning to the underlying marketplace proposition.
The work
Inside the original
An SEO plan for Boardmybiz that distinguishes business owners, advisors and service providers as separate audiences.
- Search and page context
- Audit or strategy evidence
- Implementation priorities
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Search Engine Optimization Business Plan Executive Summary: • Site overview: • Boardmybiz provides a unique matching service for business owners seeking to build a board for their company, experienced advisors seeking to become a part of a growing company, and service providers interested in offering their expertise to a community of business owners • Boardmybiz target market consists of: • Advisors – Experienced in their respective field and seeking to join a company board • Advisor benefits: » Engagement with entrepreneurs » Possible stake in business ownership, compensation, and resume building • Business Owners (0 - $5,000,000 annual revenue) – Seeking to build a board and expand their company • Owner benefits: » Qualified and experienced professionals to help grow your vision, plans, and business • Professional advisors / Service providers – Seeking to offer their services and expertise to a community of small business owners • Service provider benefits: » Exposure to a large pool of potential clients • Business challenges: • Educating business owners about value of having a boa…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
For a comparable project, we can assess technical accessibility, intent, page content and measurement, then agree on the changes worth making. Rankings and traffic should be considered alongside qualified inquiries or sales.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.