Paid Media / 32
Home Services Search Campaign
An Austin remodeling search campaign with focused ad groups, useful ad copy and a clear route to a design consultation.
Home servicesAudience
Homeowners actively researching kitchen and bathroom remodeling in Austin.
The problem to solve
Broad service language attracts repair inquiries and job seekers instead of renovation consultations.
Your next chapter starts at home.
Bring your ideas. Explore layout, materials and the steps to a renovation estimate. Discuss your kitchen project with a local team. Start with a design consultation.
Explore the next stepAd group
Kitchen remodeling
Headlines
Austin Kitchen Remodeling
Plan Your Kitchen Remodel
A Clear Plan Before We Build
Descriptions
Bring your ideas. Explore layout, materials and the steps to a renovation estimate.
Discuss your kitchen project with a local team. Start with a design consultation.
Landing page
Kitchen scope, process, real project gallery, service area and consultation form.
Exclusions
Jobs and apprenticeships
DIY instructions
Appliance repair
Outside the actual service area
How the pieces work together
| Stage or segment | Condition or need | Next step or deliverable |
|---|---|---|
| Kitchen intent | Kitchen remodeling Austin | Kitchen consultation page |
| Bathroom intent | Bathroom renovation contractor | Bathroom consultation page |
| Brand intent | Company and service searches | Brand page with project proof |
Measurement plan
Optimize toward CRM accepted consultations. Review cost per qualified consultation and estimate attendance by search theme; raw form fills are a secondary diagnostic.
Before implementation
Test service area boundaries, call and form deduplication, mobile form completion and the mapping from click ID to CRM opportunity.
Platforms and tools: Google Ads, GA4, CRM. Tool names describe the intended workflow; they do not imply an active connection or platform certification.
More in Paid Media
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
