Paid Media / 18
Cross-Channel Media Audit
A cross-channel media audit examining attribution, budget allocation, scheduling and audience decisions.
Adapted historical documentMarketing teamsProject overview
What the work covers
The audit organizes campaign observations into practical questions about where spending goes and how performance is interpreted. It brings account structure and measurement into the same review rather than judging an ad from a single metric.
Key elements
- Attribution and reporting review
- Budget and scheduling observations
- Audience and campaign improvement priorities
Why it matters
An audit is useful when it produces a clear decision list. This work shows how to connect account observations with the questions a team needs to resolve before changing its media plan.
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What this exhibit covers
Diagnostic audit across paid media, analytics and account structure.
Topics: Paid Media, Analytics & Dashboards, Audit.
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