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Paid Media Lead Quality Dashboard
A paid media dashboard that compares channels using lead quality and sales acceptance as well as acquisition activity.
B2B servicesAudience
An owner deciding where to allocate acquisition effort.
The problem to solve
Cheap leads look successful until sales acceptance and opportunity quality are included.
Compare channels after the form fill.
| Segment | Spend | Unique leads | Accepted leads |
|---|---|---|---|
| Search | 2400 | 60 | 24 |
| Paid social | 1800 | 90 | 18 |
| Professional network | 2100 | 30 | 15 |
Explore accepted lead cost
Dimensions
Channel
Campaign
Lead creation cohort
Service interest
Measures
Spend
Unique leads
Accepted leads
Held meetings
Opportunities
Formula
Cost per accepted lead = spend / accepted leads from the same defined cohort.
Interpretation
The example social lane generates more raw leads, while the accepted-lead denominator changes the comparison.
How the pieces work together
| Stage or segment | Condition or need | Next step or deliverable |
|---|---|---|
| Acquisition | Unique leads and spend | Check source completeness |
| Quality | Sales accepted leads | Use an explicit definition |
| Pipeline | Held meetings and opportunities | Allow for conversion lag |
Measurement plan
Use equal cohort maturity, reconcile platform cost and preserve unknown outcomes.
Before implementation
Test duplicate lead IDs, no accepted leads, missing costs and late CRM status changes.
Platforms and tools: GA4, CRM, Looker Studio. Tool names describe the intended workflow; they do not imply an active connection or platform certification.
More in Analytics
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.