{
  "category": "Analytics",
  "id": "paid-media-quality-dashboard",
  "title": "Paid Media Lead Quality Dashboard",
  "industry": "B2B services",
  "platforms": [
    "GA4",
    "CRM",
    "Looker Studio"
  ],
  "audience": "An owner deciding where to allocate acquisition effort.",
  "challenge": "Cheap leads look successful until sales acceptance and opportunity quality are included.",
  "headline": "Compare channels after the form fill.",
  "output": {
    "Dimensions": [
      "Channel",
      "Campaign",
      "Lead creation cohort",
      "Service interest"
    ],
    "Measures": [
      "Spend",
      "Unique leads",
      "Accepted leads",
      "Held meetings",
      "Opportunities"
    ],
    "Formula": "Cost per accepted lead = spend / accepted leads from the same defined cohort.",
    "Sample data": [
      [
        "Search",
        2400,
        60,
        24
      ],
      [
        "Paid social",
        1800,
        90,
        18
      ],
      [
        "Professional network",
        2100,
        30,
        15
      ]
    ],
    "Interpretation": "The example social lane generates more raw leads, while the accepted-lead denominator changes the comparison."
  },
  "rows": [
    [
      "Acquisition",
      "Unique leads and spend",
      "Check source completeness"
    ],
    [
      "Quality",
      "Sales accepted leads",
      "Use an explicit definition"
    ],
    [
      "Pipeline",
      "Held meetings and opportunities",
      "Allow for conversion lag"
    ]
  ],
  "measurement": "Use equal cohort maturity, reconcile platform cost and preserve unknown outcomes. Sample numbers are synthetic and are not client performance.",
  "qa": "Test duplicate lead IDs, no accepted leads, missing costs and late CRM status changes.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Cheap leads look successful until sales acceptance and opportunity quality are included.",
  "subtitle": "Cheap leads look successful until sales acceptance and opportunity quality are included.",
  "deliverable": "Measurement exhibit",
  "tags": [
    "GA4",
    "CRM",
    "Looker Studio",
    "B2B services",
    "Measurement exhibit"
  ],
  "type": "interactive",
  "src": "projects/paid-media-quality-dashboard.html",
  "number": 69,
  "color": "#80c3e7"
}