SEO & AEO / 59
Technical SEO Migration Map
A redesign can lose relevant content and create broken links if old URLs have no deliberate destination.
B2B servicesAudience
An established business replacing its website while preserving useful pages.
The problem to solve
A redesign can lose relevant content and create broken links if old URLs have no deliberate destination.
Every valuable URL needs a destination.
Inventory fields
Old URL
Page purpose
Traffic or lead evidence
New URL
Action
Validation state
Example mapping
/services/search-ppc/ remains a specialist service route when its intent is distinct from the broader acquisition page.
Redirect rule
Use a relevant replacement where one exists; do not send every retired URL to the homepage.
Launch sequence
Inventory, map, implement, crawl staging, launch and monitor.
Content decision
Retain, update, consolidate or retire with a recorded reason.
How the pieces work together
| Stage or segment | Condition or need | Next step or deliverable |
|---|---|---|
| Distinct service page | Still useful to a buyer | Preserve and improve |
| Duplicate intent | Substantially overlaps another page | Consolidate with a relevant redirect |
| Obsolete content | No useful replacement | Retire deliberately and remove internal links |
Measurement plan
Compare indexability, broken internal links, organic entry pages and qualified inquiries after launch using an appropriate baseline.
Before implementation
Test redirect chains, mixed URL variants, canonical tags, robots directives and the new sitemap before submission.
Platforms and tools: WordPress, Search Console, Crawler. Tool names describe the intended workflow; they do not imply an active connection or platform certification.
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Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.