Strategy & Research / 19
B2B SaaS Product Research
B2B research for a real estate lead routing product, separating software buyers from the consumers whose inquiries they handle.
Adapted historical documentReal estate softwareProject overview
What the work covers
The 2022 Connect Now research treats real estate agents as the software’s buying audience and property seekers as a different group. That distinction shapes the competition, segmentation and product positioning questions.
Key elements
- Competitive intelligence for real estate software
- Buyer and end-user distinctions
- Segmentation and positioning considerations
Why it matters
Research is more actionable when it identifies who pays, who uses the product and whose needs shape adoption. The work shows why those groups should not be collapsed into a generic audience.
Inspect the original published source
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What this exhibit covers
Competitive intelligence, segmentation and positioning for a B2B SaaS product.
Topics: Research & Strategy, B2B / Lead Gen, Product Marketing.
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