Original published work / Market & Consumer Research
B2B Real-Estate Market Analysis
A market analysis for Connect Now, a B2B real estate lead-routing application. The source distinguishes agents as the paying audience from consumers searching for property, which changes the positioning and acquisition questions.
Business context
Evidence for the next business decision
Market research helps a team distinguish an attractive idea from an opportunity supported by customer and competitor evidence. This collection spans industry analysis, audience research and market comparisons.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
A market analysis for Connect Now, a B2B real estate lead-routing application. The source distinguishes agents as the paying audience from consumers searching for property, which changes the positioning and acquisition questions.
- Market and audience context
- Competitive alternatives
- Implications for the business
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Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Introduction Connect Now is a B2B SaaS start-up focused on the real estate industry. The Connect Now mobile app is not for consumers looking for homes, but rather the real estate agents who consider searchers sales leads. Connect Now removes the middleman and route the lead, with full qualifying demographics and product preferences, immediately to an agent who can talk to them in under 60 seconds, through the use of big data. The tool allows the agent to call or text the lead directly once they "claim" them. The lead enjoys a better experience (i.e. gets the answers they need immediately without having to go through a chat bot, call centre or wait for a reply) and the salesperson gets accurate lead information which automatically integrates with the salesperson CRM of choice. Scope of Research This research report will analyse Connect Now’s competitor and partner messaging (i.e. their keywords, phrasing and value proposition communication). The findings will be used to identify ways for Connect Now to position their product in a way that is unique, clear and compelling - differentiat…Read the complete original document
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Relevance to your business
When this type of work helps.
For a comparable engagement, start with the decision you need to make: enter a market, narrow an audience, reposition an offer or prioritize a channel. Research becomes useful when its findings change that decision.
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About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.