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French Sportsbook Research

A French sportsbook research report covering market trends, competitors, advertising activity, sponsorships and customer promotions.

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DisciplineMarket & Consumer Research
Available material38 page PDF
CollectionOriginal published work

Business context

Evidence for the next business decision

Market research helps a team distinguish an attractive idea from an opportunity supported by customer and competitor evidence. This collection spans industry analysis, audience research and market comparisons.

The competitor examples allow the reader to compare acquisition approaches within a specific national market. Historical figures require updating before use in a new plan.

The work

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A French sportsbook research report covering market trends, competitors, advertising activity, sponsorships and customer promotions.

  • Market and audience context
  • Competitive alternatives
  • Implications for the business
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Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.

MARKET RESEARCH FRENCH SPORSTBOOKS July, 2016 2 Content French Sportsbooks – trends ………………………………………………………….. 3 Competition …………………………………………………………………………… 9 Media Activities – advertising ………………………………………………………… 10 Sponsorships (general market data) …………………………………………………… 13 Costumer bonuses ……………………………………………………………………… 15 Bwin.fr – costumer bonuses .............................................................................................. 16 PMU.fr – costumer bonuses ............................................................................................... 18 Parions Sport – costumer bonuses .................................................................................... 23 BetClic.fr – costumer bonuses ......................................................................................... 25 What to do to attract new customers ………………………………………………….. 27 What to do to attract new customers - Bwin.fr ………………………………………… 28 What to do to attract new customers - PMU.fr ………………………………………… 29 What to do to attract new customers - BetClic.fr ……………………………………… 32 What to do to attract new c…
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About this historical sample

This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.