Original published work / Market & Consumer Research
Entrepreneur eLearning Research
Audience research for EntrepreLearn, an entrepreneurial education offering. The document starts with the characteristics of entrepreneurs to inform who the courses should address.
Business context
Evidence for the next business decision
Market research helps a team distinguish an attractive idea from an opportunity supported by customer and competitor evidence. This collection spans industry analysis, audience research and market comparisons.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
Audience research for EntrepreLearn, an entrepreneurial education offering. The document starts with the characteristics of entrepreneurs to inform who the courses should address.
- Market and audience context
- Competitive alternatives
- Implications for the business
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Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Introduction EntrepreLearn creates courses with successful entrepreneurs and founders to help you become financially independent. We teach the practical skills you need to make your business idea a success or to upskill and remain competitive in the job market. Target Customer The best place to start when identifying the target customer is to look at the makeup of entrepreneurs. Who are they? What are their characteristics? A broad analysis of entrepreneurs helps to shape our segments and niches. Here’s what we know: - In 2019, there were more than 25 million Americans who were starting or already running their own business. - 60% of people who start small businesses are between the ages of 40 and 60. - There are 582 million entrepreneurs in the world. - Studies show middle-aged men start the most successful businesses. - At the end of the first quarter in 2019, there were 774,725 businesses in the US that were less than one year old (Statista, 2019). - As of 2019, there were approximately 252 million women worldwide engaged in entrepreneurial activities (GEM Consortium, 2019). - The…Read the complete original document
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Relevance to your business
When this type of work helps.
For a comparable engagement, start with the decision you need to make: enter a market, narrow an audience, reposition an offer or prioritize a channel. Research becomes useful when its findings change that decision.
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About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.