Original published work / Market & Consumer Research
UK Tea Market Study
A UK tea market study covering global and European context, the UK market, supply chains, trade channels, sustainability, competitors and consumer segments.
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A UK tea market study covering global and European context, the UK market, supply chains, trade channels, sustainability, competitors and consumer segments.
- Market and audience context
- Competitive alternatives
- Implications for the business
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Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
MARKET RESEARCH UK TEA MARKET 2 Content Introduction ……………………………………………………………………………. 3 Market Overview - Global Market …………………………………………………… 4 EU market ……………………………………………………………………………… 7 Tea Market in the UK …………………………………………………………………. 9 Supply Chain …………………………………………………………………………... 26 Trade channels …………………………………………………………………………. 31 Sustainability …………………………………………………………………………… 32 Competitors …………………………………………………………………………….. 34 Consumer Market Segmentation ……………………………………………………….. 45 Market Access Issues ………………………………………………………………….. 51 Sources ………………………………………………………………………………… 54 3 Introduction Tea is a very popular beverage—second only to water—and is consumed all around the world. Millions of people are engaged in the production and processing of tea, and many more rely on it for their livelihoods. West-European countries such as the UK and the Netherlands have long, historical ties with the tea trade: Dutch merchants already became familiar with tea in the 17th century during their journeys to the Far East, and the UK began building fast ships especially to get tea from the Orient around 184…Read the complete original document
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About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.