Ecommerce / 06
Premium Consumer Ecommerce System
An ecommerce creative system for a cocktail smoking kit, with connected product storytelling, shopping and email direction.
Consumer goodsProject overview
What the work covers
The main composition introduces the product and organizes the offer into smokers, wood chips and gift sets. Supporting shopping and email views extend the same product story across the customer journey.
Key elements
- Product focused ecommerce presentation
- Category and gift set merchandising direction
- Coordinated email and shopping creative
Why it matters
A giftable product needs to explain both what it does and why someone would choose it. The work connects that explanation with a consistent path toward browsing and purchase.
Topics: Ecommerce, Email & Lifecycle, Branding & Creative.
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What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.