ANALYTICS & MARKETING INTELLIGENCE
Executive Growth Dashboard
Attributed Revenue$284,632
▲ 18.4% vs prior period
Qualified Leads1,482
▲ 21.1%
Conversion Rate3.6%
▲ 0.8 pts
Blended CPL$31.42
▼ 12.7%
Revenue & qualified-lead trend
Unified view across paid media, analytics, CRM and revenue systems.
Attributed revenueQualified leads
Campaign performance
A reporting structure connecting performance measures with business decisions.
| Campaign | Channel | Spend | Qualified Leads | CPL | Revenue | ROAS |
|---|---|---|---|---|---|---|
| High Intent Search | $18,420 | 412 | $44.71 | $96,800 | 5.3x | |
| Problem / Solution Creative | Meta | $12,750 | 386 | $33.03 | $72,440 | 5.7x |
| Retargeting | Multi-channel | $6,820 | 241 | $28.30 | $55,312 | 8.1x |
| Lifecycle Re-activation | $1,940 | 118 | $16.44 | $31,774 | 16.4x |
ANALYTICS & DASHBOARD DESIGNFinal Step Marketing · Portfolio Edition