Original published work / Content Writing
DeathWish Coffee
A six-page Death Wish Coffee brand document combining the company origin story with product positioning.
Business context
Make a complex offer easier to understand
Useful marketing copy gives the reader a reason to care, enough information to evaluate the proposition and a practical next step. The format should reflect whether that reader is researching, comparing or preparing to act.
The narrative starts with a customer request for strong coffee and uses that context to introduce the brand.
The work
Inside the original
A six-page Death Wish Coffee brand document combining the company origin story with product positioning.
- Audience and narrative
- Information structure
- Persuasive copy
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
THE WORLD’S COFFEE STRONGEST Michael Brown was noticing that the customers in his coffee shop were repeatedly asking for his strongest cup of coffee each morning. Knowing that the strongest tasting cup may not be the most caffeinated cup was a dilemma he faced daily. (This is because, by volume, light roast coffee have more caffeine than their dark roasted counterparts.) To make it easy for his customers, Michael created a coffee blend with the strongest coffee beans he could find, coffee beans that are rarely found in coffee shops anymore, and roasted them to provide an intensely satisfying flavor. The coffee shop customers were ecstatic, thus was the birth of Death Wish Coffee. Today the Death Wish Coffee team consists of John Swedish, Eric Donovan, Teah Terriele, and Kane Bear Grogan. Background of Death Wish Coffee Company LLC: The day we made this coffee available to the world we knew we had something special. Our goal is to provide the strongest most flavorful coffee organic fair trade coffee to the world. We will continually improve our product and service. We strive to provid…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
A comparable writing engagement begins with the reader’s questions and the evidence behind your claims. The deliverable can then support a website, presentation, campaign or sales conversation without relying on vague promises.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.