Original published work / Brand & Marketing Strategy
Comprehensive Response to RFP
A 42-page response to a university web strategy brief, covering CMS planning, information architecture and the role of the website in institutional communication. It illustrates a structured approach to a complex website proposal.
Business context
A clearer direction before committing the budget
A strategy document connects the audience, the offer and the route to market. Its value is in making choices explicit so creative, media and sales activity can work toward the same business goal.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
A 42-page response to a university web strategy brief, covering CMS planning, information architecture and the role of the website in institutional communication. It illustrates a structured approach to a complex website proposal.
- Audience and positioning
- Channel priorities and messaging
- Execution and measurement decisions
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
This Web Strategy has been prepared to be able to plan and implement the new CMS for AUS. This includes prioritising web design, developments, allocating resource and ensuring the delivery of key web projects. This document focuses on the steps for creating effective AUS website and navigation, also known as information architecture or IA. As of now AUS team is not involved AUS Website is an important channel of communication. It is a means by which information produced by the University, be it prospectuses, handbooks, articles, or even research output, can be published. AUS public and private website aim to be a high quality, interactive channel which supports and promotes the University’s role as a leading higher education institution with international links. AUS web presence must continually evolve and stand up to regular benchmarking. This Web Strategy is considered as university strategy 2015-2020 I am not aware of this strategy When copying/pasting content, there hidden HTML elements that don't show up on the WYSIWYG when an editor makes the changes. Breadcrumbs is not stru…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
Use a planning engagement to decide which customers to prioritize, what makes the offer different and which activities deserve investment. The useful output is a set of decisions your team can act on.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.