Original published work / Content Writing
Paper Towel White Paper
A workplace paper towel white paper framing a product choice through environmental concerns.
Business context
Make a complex offer easier to understand
Useful marketing copy gives the reader a reason to care, enough information to evaluate the proposition and a practical next step. The format should reflect whether that reader is researching, comparing or preparing to act.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
A workplace paper towel white paper framing a product choice through environmental concerns.
- Audience and narrative
- Information structure
- Persuasive copy
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
A Case for the Switch to Kraft Paper Towels in the Workplace Introduction In our ever-changing world, one of the fastest rising concerns is the safety of our environment. We have learned more and more over the years about how our everyday habits are impacting the world around us, like filling landfills more quickly than ever and causing an exponential rise in greenhouse gases. Considering our carbon footprint has become more important than ever, both as the individual consumer and in the eyes of businesses. Luckily, there are easy switches that can help ease the stress we put on our environment, and some businesses are starting to follow suit. Consider the shift from white napkins to kraft napkins. We’ve seen many businesses make the change in an effort to be, or at least to seem, more eco-friendly. But how has this switch truly impacted businesses? Did it impact their bottom line or the perceptions of their customers? And would the same results hold true if a kraft paper towel were introduced? In this white paper, we will analyze the shift to more eco-friendly practices in the home,…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
A comparable writing engagement begins with the reader’s questions and the evidence behind your claims. The deliverable can then support a website, presentation, campaign or sales conversation without relying on vague promises.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.