Original published work / Brand & Marketing Strategy
Story Format Marketing Plan
A high-level marketing plan for TrackMed that uses a narrative introduction to frame an opportunity in healthcare technology. The format connects the market problem to the strategic discussion.
Business context
A clearer direction before committing the budget
A strategy document connects the audience, the offer and the route to market. Its value is in making choices explicit so creative, media and sales activity can work toward the same business goal.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
A high-level marketing plan for TrackMed that uses a narrative introduction to frame an opportunity in healthcare technology. The format connects the market problem to the strategic discussion.
- Audience and positioning
- Channel priorities and messaging
- Execution and measurement decisions
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
TrackMed High Level Marketing Plan January, 2017 Introduction Technology has caused major disruption in a number of different fields and sectors, and it’s impact in healthcare is only just beginning. In banking for instance, hundreds of jobs have been replaced by ATMs, Internet bank king, phone banking and mobile applications. The the next frontier in banking is likely to be the sharing of spending and investment data with robotic financial advisers that will aggregate data from every other customer and return the best saving and investment strategies based on the success (or lack thereof) that others have had. In the medical professional, we’re seeing a dawn of a new era. Virtual consultations are ubiquitous and Electronic Health Records (HER) are widespread. However, there still appears to be an area of medicine that remains ripe for exploitation. It is, the referral process between Primary Care Providers (PCPs) and specialists. It’s an area that continues to leak referrals, frustrate patients and haemorrhage potential referral revenue. While technology solutions exist in the refer…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
Use a planning engagement to decide which customers to prioritize, what makes the offer different and which activities deserve investment. The useful output is a set of decisions your team can act on.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.