Original published work / Content Writing
Website and App Store Copy
An eight-page website and app copy document for Lychee, a social discovery app connecting users with events and their networks.
Business context
Make a complex offer easier to understand
Useful marketing copy gives the reader a reason to care, enough information to evaluate the proposition and a practical next step. The format should reflect whether that reader is researching, comparing or preparing to act.
The copy uses everyday missed opportunities to introduce the product, then explains features through their relevance to the user.
The work
Inside the original
An eight-page website and app copy document for Lychee, a social discovery app connecting users with events and their networks.
- Audience and narrative
- Information structure
- Persuasive copy
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Home How It Works Pricing and Benefits About Us Contact Us Ever wish you knew about the year’s best party before it happened? How about that time you missed out on “accidently” bumping into your crush at the biggest social event in the city? What about schmoozing with the CEO of the company you are dying to work for at an industry event? Never miss another opportunity again. With Lychee you’ll always know. Lychee is a mobile app that works with social media outlets and the biggest social activities in your city. Our streamlined app connects you to the world beyond the limitations of your own social media network. You can see where your friends are heading, where your social media contacts have made plans and what events surrounding your personal interests are taking place. Real Time Live News Feed By checking your never-ending news feed, Lychee will keep you up-to-date on every event relevant to your interest and your friend group. Discovery Lychee’s interface allows you to see what’s happening on an easy-to-read map that will highlights events that interest you with people you a…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
A comparable writing engagement begins with the reader’s questions and the evidence behind your claims. The deliverable can then support a website, presentation, campaign or sales conversation without relying on vague promises.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.