Original published work / Content Writing
Public Speaker Presentation
A speaker presentation for Skip Weisman, centered on leadership, teamwork and workplace communication.
Business context
Make a complex offer easier to understand
Useful marketing copy gives the reader a reason to care, enough information to evaluate the proposition and a practical next step. The format should reflect whether that reader is researching, comparing or preparing to act.
The material organizes expertise around problems a prospective event buyer recognizes, helping explain the relevance of a speaking engagement.
The work
Inside the original
A speaker presentation for Skip Weisman, centered on leadership, teamwork and workplace communication.
- Audience and narrative
- Information structure
- Persuasive copy
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
The three fundamental issues every organization faces to create a culture built on a foundation of trust and commitment: As you research potential speakers, consider who is most qualified to address all three? THE POWER OF COMMUNICATION There is no problem, issue, challenge, frustration, or success occurring within your organization that is NOT directly related in some way to communication. Leadership Teamwork Workplace Communication Leadership and Workplace Communications Thought Leader Keynote Speaker Trainer Coach Consultant Skip’s mantra: “Communicate with Power” Member: Spent 20-years creating high performing, high-morale work environments for professional baseball franchises. CEO for 5 different franchises, including 1 he started from scratch. Helped the community build a new multi-use stadium; within 3 years built into a $3 million business. Transformed two financially struggling franchises into profitable businesses within 1 year of taking over as CEO. Proudest accomplishment is “Pitch for Kids” Charitable Fund he started in 1996. The fund has donated more than $250…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
A comparable writing engagement begins with the reader’s questions and the evidence behind your claims. The deliverable can then support a website, presentation, campaign or sales conversation without relying on vague promises.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.