Original published work / Investor Relations
Business Plan for Community App
A Recess community app business plan connecting the product vision with customer profiles, SWOT analysis, app store optimization, social media and public relations.
Business context
Make the business easier to evaluate
An investor document needs to explain the opportunity, the business model and the assumptions behind the plan. A clear narrative helps readers understand how the pieces connect and where further diligence is needed.
The original material below lets you review the actual structure and execution. For a similar engagement, we would translate your audience, offer and evidence into an agreed scope rather than copy the historical plan unchanged.
The work
Inside the original
A Recess community app business plan connecting the product vision with customer profiles, SWOT analysis, app store optimization, social media and public relations.
- Business narrative
- Market opportunity
- Plan and assumptions
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
17 Business Plan BUSINESS PLAN Recess 17 Business Plan Table of Contents Executive Summary Business Opportunity and Vision 5 Mission Statement 5 Vision Statement 5 The Recess App 6 SWOT Analysis 7 Market Research 8 Sport and Recreation Insights 8 Smartphone Application Insights 9 Customer Profile 9 Marketing Plan 10 Brand Story 10 Website 11 App Store Optimisation 11 Social Media 12 Influencers 12 Public Relations 13 Competitive Scenario 13 Social Media Platforms 13 Health Clubs and On-demand Health Apps 14 Specific Apps 14 Team 15 Financial Forecasts 15 Expected Unit Economics and Key Metrics 17 Business Plan Executive Summary ● As adults, we reminisce about the joy of playing outdoors with our neighborhood friends, competing in local sports programs such as the YMCA, Boys and Girls Clubs of America, and other team oriented sports leagues. Our childhoods’ were device-free and dominated by outdoor exercise and activity; a stark contrast to today’s phone addiction, obesity and isolation norms. ● The latter of which provide the motivation for an exciting new app, Recess. Recess aims to…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
A similar project can organize your proposition, supporting evidence and presentation into a coherent investor discussion.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.