Original published work / Brand & Marketing Strategy
Presentation to Trinidad & Tobago Ministry
A 51-page presentation reviewing the Trinidad and Tobago tourism web experience, including navigation, social links and the relationship between tourism websites.
Business context
A clearer direction before committing the budget
A strategy document connects the audience, the offer and the route to market. Its value is in making choices explicit so creative, media and sales activity can work toward the same business goal.
Specific site observations are paired with comparison examples. This shows how an audit can turn a broad need to improve a website into decisions about the visitor journey.
The work
Inside the original
A 51-page presentation reviewing the Trinidad and Tobago tourism web experience, including navigation, social links and the relationship between tourism websites.
- Audience and positioning
- Channel priorities and messaging
- Execution and measurement decisions
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Introduction The Ministry of Tourism is the umbrella to several established tourism information sites & therefore needs to be the first stop on any potential visitors’ journey when planning a trip to Trinidad & Tobago. Think of the Ministry of Tourism website as the root of a tall tree. While it’s branches extend far & move in different directions, for identity’s sake, they still need some connection to the root & vice versa. Let’s start by analyzing each individual site and then showcase ways to make them better. Ministry of Tourism Trinidad & Tobago Website: http://www.tourism.gov.tt/ Website Issues Social links above search bar missing YouTube icon: Social icons should be visible on the website at all times & link out to appropriate places like below from http://www.caymanislands.ky/ Website Issues Website menu not optimally organized. Menu should be simple & straightforward. You want users to click for additional information, not be bombarded with everything at once. Check out the simplicity of the http://www.bahamas.com/ menu: Website Issues Large homepage links lead to pages th…Read the complete original document
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The original work, in context.
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Relevance to your business
When this type of work helps.
Use a planning engagement to decide which customers to prioritize, what makes the offer different and which activities deserve investment. The useful output is a set of decisions your team can act on.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.