Original published work / Investor Relations
Cycling Apparel Business Plan
A business plan for Toppo cycling apparel, positioning functional and fashionable clothing for a defined sporting audience.
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A business plan for Toppo cycling apparel, positioning functional and fashionable clothing for a defined sporting audience.
- Business narrative
- Market opportunity
- Plan and assumptions
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Toppo – Business Plan Executive Summary • Toppo is an aspirational brand that specialises in functional and fashionable cycling apparel for the modern athlete. • Cycling is big business. With 1.9 million people in the UK (aged 18 and over) cycling every day. That number increases to 2.8 million when measured weekly. Across the world, the numbers are equally as impressive. By some estimates, there are already more than two billion bikes in use around the world. By 2050, that number could be as high as five billion. Over 50 percent of the human population knows how to ride a bike. • All of these cyclists need apparel. Professionals need racing quality, performance-enhancing kit to push the limits of possible. While amateur cyclists need functional cycle clothing that blurs the line between fashion and athleticwear. Toppo, makes clothing for both. And is the newest name in an industry worth $2 billion a year. • Setting Toppo apart from existing businesses in the industry (both in the UK and abroad) is a Toppo 2 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential,…Read the complete original document
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This entry was published in the original Final Step Marketing portfolio. Titles and service classifications come from that catalog. The description summarizes the source document. Project dates, individual responsibilities and measured client outcomes are not inferred. Some entries are versions or related deliverables from the same engagement.