Original published work / Marketing Collateral
Corporate Training Brochure
Corporate Training Brochure: the piece organizes an offer or business message into a format that can support a sales conversation.
Business context
Give sales conversations something useful to leave behind
Collateral helps a prospective customer understand an offer after the first interaction. A useful piece organizes the information around the buyer’s questions and makes the next step easy to find.
For comparable work, start with where the piece will be used: a sales meeting, event, partner introduction or follow up. That determines the amount of detail, the format and the action it should support.
The work
How to evaluate this example
The published catalog identifies this item as Corporate Training Brochure.
- Offer and information hierarchy
- Copy and visual presentation
- Sales conversation support
Read text from the original document
Extracted from the archived source, including its historical wording. Product, market and performance assertions belong to that source and are not independently verified here.
Executive Leadership Network XLN is an exclusive collective of Senior Executives; gathering together to tackle challenges, improve performance, and achieve their professional and personal goals. A global community of high level professionals; XLN gives you the support you need to transform your business and personal life and rocket to the next level! The Experience Members of XLN engage monthly in highly impactful, small group meetings called Executive Forums. They also gain insight through educational and experiential elements including interactive workshops and immersive community events. Through cutting-edge programming and small, targeted gatherings, XLN provides a unique balance of personal and professional experiences that lead to transformative growth. Executive Forum sessions are a powerful and intense experience. Ideas fly fast and experiences help you build connections that will last a lifetime. From operational to financial, legal to structural, and even personal, the XLN community is developed to provide you the confidentiality, wisdom, and support you need to thrive. XLN…Read the complete original document
Inspect the deliverable
The original work, in context.
Open the project to explore the complete work.
Relevance to your business
When this type of work helps.
For comparable work, start with where the piece will be used: a sales meeting, event, partner introduction or follow up. That determines the amount of detail, the format and the action it should support.
Build on the idea
What could this look like for your business?
Tell us what you sell, who you need to reach and what is getting in the way. We can define the deliverables and the measures that fit your situation.
About this historical sample
This entry appeared in the original Final Step Marketing portfolio. Explore the work and its service context below.