WORKFLOW EXPLAINER
How the campaign turns interest into action.
Acquisition creative is connected to the landing experience, retargeting and downstream measurement rather than optimized in isolation.
1. Audience + intent
Separate high-intent buyers from education-stage prospects.
2. Creative angle
Match pain, outcome or proof to the stage of awareness.
3. Post-click path
Keep the message consistent and remove competing actions.
4. Feedback loop
Feed lead quality, sales and conversion outcomes back into optimization.