{
  "category": "Email & Lifecycle",
  "id": "welcome-sequence",
  "title": "Ecommerce Welcome Sequence",
  "industry": "Ecommerce",
  "platforms": [
    "Klaviyo",
    "Shopify",
    "Email"
  ],
  "audience": "New subscribers who want help choosing a travel organizer.",
  "challenge": "A generic discount welcome does not explain fit or build confidence in the product.",
  "headline": "Welcome. Find your everyday fit.",
  "output": {
    "Email 1 subject": "A place for the things you reach for most",
    "Email 1 body": "Start with what you carry every day. Our size guide helps you compare layouts, dimensions and the essentials each organizer can hold.",
    "Email 1 CTA": "Find your fit",
    "Email 2 subject": "Small details that make packing easier",
    "Email 2 body": "See the pocket layout, materials and care instructions before choosing your organizer.",
    "Email 3 subject": "A few answers before you decide",
    "Email 3 body": "Explore delivery, returns and product care. If you still have a question, reply and our team can help."
  },
  "rows": [
    [
      "Signup",
      "Send welcome and size guide",
      "Exit promotion if purchase occurs"
    ],
    [
      "Product interest",
      "Send relevant product details",
      "Respect frequency limits"
    ],
    [
      "No purchase",
      "Send practical FAQ",
      "Stop on unsubscribe"
    ]
  ],
  "measurement": "Measure orders and contribution per eligible subscriber cohort. Track unsubscribe and complaint rates alongside clicks.",
  "qa": "Test consent state, duplicate signup, purchase during the sequence and display in mobile email clients.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "A generic discount welcome does not explain fit or build confidence in the product.",
  "subtitle": "A generic discount welcome does not explain fit or build confidence in the product.",
  "deliverable": "Email sequence",
  "tags": [
    "Klaviyo",
    "Shopify",
    "Email",
    "Ecommerce",
    "Email sequence"
  ],
  "type": "interactive",
  "src": "projects/welcome-sequence.html",
  "number": 63,
  "color": "#e5bc6c"
}