{
  "category": "B2B / Lead Gen",
  "id": "webinar-demand",
  "title": "Webinar Demand Generation System",
  "industry": "B2B SaaS",
  "platforms": [
    "LinkedIn",
    "Email",
    "CRM"
  ],
  "audience": "Operations leaders investigating how to reduce handoff errors.",
  "challenge": "Registrations are counted as success even when attendees have no reason to continue the conversation.",
  "headline": "One workflow, explained from start to finish.",
  "output": {
    "Session title": "Where handoffs break: a practical workflow review.",
    "Agenda": [
      "Map a familiar process",
      "Identify ownership gaps",
      "Demonstrate a clearer handoff",
      "Answer implementation questions"
    ],
    "Registration copy": "Join a practical session on making ownership, status and exceptions easier to follow.",
    "Follow-up": "Send the promised worksheet to all eligible registrants. Offer a workflow review to people who request more help.",
    "Sales handoff": "Use explicit interest and relevant fit, not attendance alone."
  },
  "rows": [
    [
      "Registration",
      "Clear topic and audience",
      "Capture minimal fields"
    ],
    [
      "Attendance",
      "Deliver the promised worksheet",
      "Record useful questions"
    ],
    [
      "Follow-up",
      "Requested help or clear interest",
      "Route a relevant conversation"
    ]
  ],
  "measurement": "Track qualified attendance, requested consultations and accepted opportunities. Separate no-shows, attendees and on-demand viewers.",
  "qa": "Test reminders, time zones, recording access and suppression of unwanted sales follow-up.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Registrations are counted as success even when attendees have no reason to continue the conversation.",
  "subtitle": "Registrations are counted as success even when attendees have no reason to continue the conversation.",
  "deliverable": "Pipeline program",
  "tags": [
    "LinkedIn",
    "Email",
    "CRM",
    "B2B SaaS",
    "Pipeline program"
  ],
  "type": "interactive",
  "src": "projects/webinar-demand.html",
  "number": 76,
  "color": "#b2cc8d"
}