{
  "category": "Presentations",
  "id": "sales-presentation",
  "title": "B2B Sales Presentation",
  "industry": "B2B services",
  "platforms": [
    "Presentation",
    "CRM",
    "Proposal"
  ],
  "audience": "A buying committee evaluating a marketing engagement.",
  "challenge": "A service catalog does not show how the engagement will solve the buyer’s specific problem.",
  "headline": "A clear route from diagnosis to delivery.",
  "output": {
    "Slides": [
      {
        "title": "What needs to change",
        "body": "Summarize the buyer’s stated objective and the current funnel problem."
      },
      {
        "title": "What we know so far",
        "body": "Show verified observations and separate them from hypotheses that need validation."
      },
      {
        "title": "The proposed work",
        "body": "Define the diagnostic, implementation and review stages with concrete deliverables."
      },
      {
        "title": "Who owns each step",
        "body": "Name agency and client responsibilities, access requirements and review points."
      },
      {
        "title": "How progress is judged",
        "body": "Connect channel measures to accepted leads, orders or opportunities with agreed definitions."
      },
      {
        "title": "The next decision",
        "body": "Confirm scope, timing and the information required to finalize commercial terms."
      }
    ]
  },
  "rows": [
    [
      "Owner",
      "Business objective",
      "Problem and priority"
    ],
    [
      "Team",
      "Delivery responsibilities",
      "Scope and process"
    ],
    [
      "Approver",
      "Cost and accountability",
      "Measurement and next decision"
    ]
  ],
  "measurement": "Assess whether the buyer can explain scope, ownership and the next step after the meeting.",
  "qa": "Use actual buyer context before presenting. Remove illustrative metrics and replace them only with verified records.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "A service catalog does not show how the engagement will solve the buyer’s specific problem.",
  "subtitle": "A service catalog does not show how the engagement will solve the buyer’s specific problem.",
  "deliverable": "Presentation storyboard",
  "tags": [
    "Presentation",
    "CRM",
    "Proposal",
    "B2B services",
    "Presentation storyboard"
  ],
  "type": "interactive",
  "src": "projects/sales-presentation.html",
  "number": 87,
  "color": "#d9c6a0"
}