{
  "category": "Industry Campaigns",
  "id": "professional-education",
  "title": "Professional Education Enrollment",
  "industry": "Education",
  "platforms": [
    "Meta Ads",
    "Email",
    "Website"
  ],
  "audience": "Working professionals evaluating a practical skills course.",
  "challenge": "Course promotion lists modules but does not explain the learner’s time commitment or expected work.",
  "headline": "Know what you will practice.",
  "output": {
    "Hero": "Build a practical understanding through guided lessons and exercises.",
    "Curriculum presentation": [
      "Learning objectives",
      "Sample lesson",
      "Weekly time expectation",
      "Required prior knowledge",
      "Instructor background"
    ],
    "Ad copy": "See a sample lesson and the course outline before deciding whether this fits your next step.",
    "Enrollment support": "Explain access duration, support and the actual refund policy.",
    "Claim boundary": "No guaranteed career, earnings or exam outcome is implied."
  },
  "rows": [
    [
      "Explore",
      "Needs course fit",
      "Sample lesson"
    ],
    [
      "Evaluate",
      "Needs schedule and scope",
      "Curriculum and FAQ"
    ],
    [
      "Enroll",
      "Needs clear terms",
      "Checkout and confirmation"
    ]
  ],
  "measurement": "Measure qualified enrollments, lesson activation and completion by cohort. Track refunds and support needs alongside acquisition cost.",
  "qa": "Confirm curriculum accuracy, accessibility of lesson materials and consistency of promises between ads and the course.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Course promotion lists modules but does not explain the learner’s time commitment or expected work.",
  "subtitle": "Course promotion lists modules but does not explain the learner’s time commitment or expected work.",
  "deliverable": "Industry campaign",
  "tags": [
    "Meta Ads",
    "Email",
    "Website",
    "Education",
    "Industry campaign"
  ],
  "type": "interactive",
  "src": "projects/professional-education.html",
  "number": 85,
  "color": "#caafe7"
}