{
  "category": "Paid Media",
  "id": "pinterest-consideration",
  "title": "Pinterest Home Decor Journey",
  "industry": "Home and interiors",
  "platforms": [
    "Pinterest Ads",
    "Shopify",
    "GA4"
  ],
  "audience": "Shoppers gathering ideas for a small living room refresh.",
  "challenge": "Inspiration traffic reaches a broad catalog with no connection to the room or style in the creative.",
  "headline": "A small room with room to breathe.",
  "output": {
    "Pin A": "Three ways to arrange a compact living room around one accent chair.",
    "Pin B": "Warm neutrals, one textured layer and lighting that softens the space.",
    "Destination": "A shoppable room edit with measurements, compatible pieces and an alternate price option.",
    "Creative sequence": "Room overview, close detail, then a product arrangement.",
    "Offer": "Explore the small space edit. No invented discount or stock claim."
  },
  "rows": [
    [
      "Discover",
      "Room inspiration pin",
      "Curated room edit"
    ],
    [
      "Compare",
      "Dimensions and materials",
      "Product detail page"
    ],
    [
      "Decide",
      "Shipping and returns clarity",
      "Cart and checkout"
    ]
  ],
  "measurement": "Compare new customer orders, assisted product engagement and contribution by creative theme using consistent reporting windows.",
  "qa": "Check mobile crop, text contrast, destination stock and attribution overlap before summing channel revenue.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Inspiration traffic reaches a broad catalog with no connection to the room or style in the creative.",
  "subtitle": "Inspiration traffic reaches a broad catalog with no connection to the room or style in the creative.",
  "deliverable": "Campaign specimen",
  "tags": [
    "Pinterest Ads",
    "Shopify",
    "GA4",
    "Home and interiors",
    "Campaign specimen"
  ],
  "type": "interactive",
  "src": "projects/pinterest-consideration.html",
  "number": 37,
  "color": "#ff8b55"
}