{
  "category": "Paid Media",
  "id": "meta-creative-testing",
  "title": "Ecommerce Meta Creative Test",
  "industry": "Ecommerce",
  "platforms": [
    "Meta Ads",
    "Shopify",
    "GA4"
  ],
  "audience": "People discovering a premium reusable travel organizer.",
  "challenge": "A single product beauty shot leaves convenience, gifting and packing benefits untested.",
  "headline": "Less digging. More going.",
  "output": {
    "Angle A": "Pack once, find everything. Show a cluttered bag becoming an organized carry kit.",
    "Angle B": "The gift that goes everywhere. Show the organizer packed for a weekend trip.",
    "Angle C": "One small bag. A calmer morning. Show a commuter finding keys and charging cable.",
    "Primary copy": "Meet the travel organizer that gives your everyday essentials a place. Explore colors and see what fits.",
    "CTA": "Shop organizers",
    "Test design": "Hold product, offer and destination constant. Compare three openings before changing the landing page."
  },
  "rows": [
    [
      "Convenience",
      "Clutter to order opening",
      "Product demonstration"
    ],
    [
      "Gifting",
      "Gift wrap and reveal",
      "Recipient use cases"
    ],
    [
      "Daily routine",
      "Morning departure",
      "Bag interior closeup"
    ]
  ],
  "measurement": "Use purchase CPA and contribution after ad spend as decision measures. View rate and click rate explain creative attention but do not establish profitability.",
  "qa": "Confirm offer accuracy, image legibility on mobile, purchase deduplication and equal destination availability before drawing a conclusion.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "A single product beauty shot leaves convenience, gifting and packing benefits untested.",
  "subtitle": "A single product beauty shot leaves convenience, gifting and packing benefits untested.",
  "deliverable": "Campaign specimen",
  "tags": [
    "Meta Ads",
    "Shopify",
    "GA4",
    "Ecommerce",
    "Campaign specimen"
  ],
  "type": "interactive",
  "src": "projects/meta-creative-testing.html",
  "number": 33,
  "color": "#ff8b55"
}