{
  "category": "SEO & AEO",
  "id": "content-refresh-program",
  "title": "Content Refresh and Consolidation",
  "industry": "B2B SaaS",
  "platforms": [
    "CMS",
    "Search Console",
    "CRM"
  ],
  "audience": "Buyers looking for current, practical operational guidance.",
  "challenge": "An old blog archive contains overlapping articles and outdated examples.",
  "headline": "Make existing knowledge useful again.",
  "output": {
    "Review fields": [
      "Search intent",
      "Factual accuracy",
      "Original contribution",
      "Conversion relevance",
      "Overlap",
      "Required action"
    ],
    "Refresh example": "Update a workflow planning guide with a concrete process map, current product references and an implementation checklist.",
    "Consolidation": "Merge two overlapping guides only when the combined page serves the same user need.",
    "Editorial rule": "Preserve useful source context and verify claims before adding a current date.",
    "CTA": "Use a contextually relevant next step rather than a generic demo banner everywhere."
  },
  "rows": [
    [
      "Useful but stale",
      "Strong intent and weak examples",
      "Refresh"
    ],
    [
      "Overlapping",
      "Same audience and question",
      "Consolidate"
    ],
    [
      "Unrelated",
      "No clear user or business value",
      "Review for retirement"
    ]
  ],
  "measurement": "Measure qualified organic engagement and assisted inquiries by refreshed page cohort, accounting for seasonality and changes to tracking.",
  "qa": "Verify retained citations, redirect destinations, internal links and a complete edit log for substantial factual changes.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "An old blog archive contains overlapping articles and outdated examples.",
  "subtitle": "An old blog archive contains overlapping articles and outdated examples.",
  "deliverable": "Search content and implementation plan",
  "tags": [
    "CMS",
    "Search Console",
    "CRM",
    "B2B SaaS",
    "Search content and implementation plan"
  ],
  "type": "interactive",
  "src": "projects/content-refresh-program.html",
  "number": 61,
  "color": "#acd59b"
}