{
  "category": "Ecommerce",
  "id": "bundle-merchandising",
  "title": "Bundle Merchandising Plan",
  "industry": "Ecommerce",
  "platforms": [
    "Shopify",
    "Merchandising",
    "GA4"
  ],
  "audience": "Shoppers choosing complementary carry accessories.",
  "challenge": "Bundles can increase order value while hiding weak margin or unnecessary products.",
  "headline": "A useful set, with a clear reason.",
  "output": {
    "Bundle concept": "Organizer plus matching cable wrap for an everyday technology kit.",
    "Value explanation": "Show why the items work together and state the actual combined price.",
    "Product page": "Compare the bundle contents with individual items so the choice is transparent.",
    "Inventory rule": "Bundle availability follows the stock of every required component.",
    "Test": "Compare a relevant bundle module with the current product page while watching contribution and return rate."
  },
  "rows": [
    [
      "Core product",
      "Primary need",
      "Standalone option remains clear"
    ],
    [
      "Complement",
      "Solves adjacent need",
      "Explain practical fit"
    ],
    [
      "Bundle",
      "Real combined value",
      "Show contents and total price"
    ]
  ],
  "measurement": "Evaluate contribution per session and per order, not average order value alone. Include component costs and discount impact.",
  "qa": "Check partial returns, component inventory, price changes and bundle descriptions across cart and confirmation emails.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Bundles can increase order value while hiding weak margin or unnecessary products.",
  "subtitle": "Bundles can increase order value while hiding weak margin or unnecessary products.",
  "deliverable": "Commerce experience",
  "tags": [
    "Shopify",
    "Merchandising",
    "GA4",
    "Ecommerce",
    "Commerce experience"
  ],
  "type": "interactive",
  "src": "projects/bundle-merchandising.html",
  "number": 80,
  "color": "#d6a87b"
}