{
  "category": "Presentations",
  "id": "board-marketing-plan",
  "title": "Board Marketing Plan",
  "industry": "B2B SaaS",
  "platforms": [
    "Presentation",
    "Planning",
    "Analytics"
  ],
  "audience": "Leadership deciding how marketing should support the next operating period.",
  "challenge": "Budget requests are hard to assess without priorities, dependencies and decision rules.",
  "headline": "Put the growth choices on the table.",
  "output": {
    "Slides": [
      {
        "title": "The operating goal",
        "body": "Define the business objective, sales capacity and important constraints."
      },
      {
        "title": "Demand and funnel diagnosis",
        "body": "Show verified acquisition sources, stage performance and measurement gaps."
      },
      {
        "title": "The strategic choices",
        "body": "Compare a small number of routes to demand with their assumptions and tradeoffs."
      },
      {
        "title": "The proposed investment",
        "body": "Connect spending and team effort to specific workstreams and milestones."
      },
      {
        "title": "Risks and dependencies",
        "body": "Identify product, sales, data and delivery dependencies with accountable owners."
      },
      {
        "title": "Decision checkpoints",
        "body": "State when leadership will review progress and which evidence would trigger a change."
      }
    ]
  },
  "rows": [
    [
      "Context",
      "Goal and constraints",
      "Operating case"
    ],
    [
      "Choice",
      "Alternatives and assumptions",
      "Strategy case"
    ],
    [
      "Control",
      "Milestones and review rules",
      "Execution case"
    ]
  ],
  "measurement": "Judge the plan by clarity of choices, resource fit and measurable checkpoints. Forecasts require a separate supported model.",
  "qa": "Verify budget totals, timeline feasibility and explicit ownership for every dependency before use.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Budget requests are hard to assess without priorities, dependencies and decision rules.",
  "subtitle": "Budget requests are hard to assess without priorities, dependencies and decision rules.",
  "deliverable": "Presentation storyboard",
  "tags": [
    "Presentation",
    "Planning",
    "Analytics",
    "B2B SaaS",
    "Presentation storyboard"
  ],
  "type": "interactive",
  "src": "projects/board-marketing-plan.html",
  "number": 89,
  "color": "#d9c6a0"
}