{
  "category": "Industry Campaigns",
  "id": "automotive-service",
  "title": "Automotive Service Acquisition",
  "industry": "Automotive",
  "platforms": [
    "Google Ads",
    "Website",
    "CRM"
  ],
  "audience": "Local drivers seeking a specific service their vehicle needs.",
  "challenge": "Broad auto service messaging attracts unrelated repairs and obscures appointment availability.",
  "headline": "Find the right service for your vehicle.",
  "output": {
    "Service focus": "Brake inspection appointment, with scope and pricing explained by the actual shop.",
    "Search copy": "Book a brake inspection. Tell us your vehicle and the concern so the team can prepare.",
    "Form": [
      "Vehicle year and model",
      "Requested service",
      "Preferred time",
      "Contact details"
    ],
    "Location content": "Actual shop address, service hours and supported services.",
    "Confirmation": "A request is not a confirmed appointment until the shop confirms availability."
  },
  "rows": [
    [
      "Specific service",
      "Brake inspection",
      "Relevant service page"
    ],
    [
      "Vehicle fit",
      "Supported make and model",
      "Confirm before booking"
    ],
    [
      "Appointment request",
      "Capacity and timing",
      "Shop confirmation"
    ]
  ],
  "measurement": "Track accepted appointments, attendance and completed service orders. Separate requested and confirmed appointments.",
  "qa": "Test unsupported vehicle types, unavailable times, call handling and consistency of hours across the campaign and website.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Broad auto service messaging attracts unrelated repairs and obscures appointment availability.",
  "subtitle": "Broad auto service messaging attracts unrelated repairs and obscures appointment availability.",
  "deliverable": "Industry campaign",
  "tags": [
    "Google Ads",
    "Website",
    "CRM",
    "Automotive",
    "Industry campaign"
  ],
  "type": "interactive",
  "src": "projects/automotive-service.html",
  "number": 84,
  "color": "#caafe7"
}