{
  "category": "Analytics",
  "id": "agency-client-report",
  "title": "Agency Client Reporting View",
  "industry": "Agencies",
  "platforms": [
    "Looker Studio",
    "CRM",
    "Ad exports"
  ],
  "audience": "A client who needs a short monthly performance discussion.",
  "challenge": "Dashboards show activity without connecting the numbers to a next decision.",
  "headline": "What changed. What it means. What comes next.",
  "output": {
    "Report sections": [
      "Business outcomes",
      "Acquisition cost",
      "Lead or order quality",
      "Experiments",
      "Next decisions"
    ],
    "Sample data": [
      [
        "Search",
        3000,
        48,
        18
      ],
      [
        "Social",
        2200,
        70,
        14
      ],
      [
        "Email",
        400,
        25,
        10
      ]
    ],
    "Commentary example": "Search produced fewer inquiries than social in this sample, but more accepted leads. Review accepted-lead cost alongside service mix.",
    "Decision log": "Record the proposed action, owner, due date and the evidence that will trigger a follow-up.",
    "Data quality": "Show missing sources and changed definitions beside the affected measure."
  },
  "rows": [
    [
      "Outcome review",
      "Qualified demand and revenue context",
      "Agree on the actual objective"
    ],
    [
      "Channel review",
      "Cost and quality together",
      "Choose the next test"
    ],
    [
      "Action review",
      "Owner and success criterion",
      "Close the loop next month"
    ]
  ],
  "measurement": "Reconcile report totals and use consistent period and cohort definitions. Synthetic data is for demonstration only.",
  "qa": "Test incomplete imports, different currencies, absent CRM data and a month where the conversion definition changed.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "Dashboards show activity without connecting the numbers to a next decision.",
  "subtitle": "Dashboards show activity without connecting the numbers to a next decision.",
  "deliverable": "Measurement exhibit",
  "tags": [
    "Looker Studio",
    "CRM",
    "Ad exports",
    "Agencies",
    "Measurement exhibit"
  ],
  "type": "interactive",
  "src": "projects/agency-client-report.html",
  "number": 74,
  "color": "#80c3e7"
}