{
  "category": "B2B / Lead Gen",
  "id": "account-prioritization",
  "title": "Target Account Prioritization",
  "industry": "B2B services",
  "platforms": [
    "CRM",
    "Research",
    "Sales"
  ],
  "audience": "An agency selecting companies for focused business development.",
  "challenge": "A large company list creates effort without a clear fit or a reason to contact each account.",
  "headline": "A shorter list with a better reason.",
  "output": {
    "Fit criteria": [
      "Service fit",
      "Reachable buyer",
      "Evidence of a relevant need",
      "Delivery feasibility"
    ],
    "Research record": [
      "Company",
      "Public source",
      "Observed trigger",
      "Relevant role",
      "Reason to contact",
      "Last reviewed"
    ],
    "Example trigger": "A company announces US expansion and publishes a relevant hiring or distribution plan. Verify it before outreach.",
    "Exclusion": "Remove poor fit, suppressed contacts and accounts already owned by an active sales process.",
    "Output": "A researched priority tier with an explanation, not an opaque numerical score."
  },
  "rows": [
    [
      "Strong fit",
      "Relevant need and reachable owner",
      "Prepare tailored approach"
    ],
    [
      "Uncertain fit",
      "Missing operational detail",
      "Research before contacting"
    ],
    [
      "Poor fit",
      "Need outside service capability",
      "Exclude"
    ]
  ],
  "measurement": "Measure qualified conversations and accepted opportunities per researched account. Do not equate contact volume with pipeline.",
  "qa": "Verify public facts, contact permissions and duplicates. Keep source URLs and review dates attached to each claim.",
  "status": "Illustrative concept",
  "origin": "New addition",
  "description": "A large company list creates effort without a clear fit or a reason to contact each account.",
  "subtitle": "A large company list creates effort without a clear fit or a reason to contact each account.",
  "deliverable": "Pipeline program",
  "tags": [
    "CRM",
    "Research",
    "Sales",
    "B2B services",
    "Pipeline program"
  ],
  "type": "interactive",
  "src": "projects/account-prioritization.html",
  "number": 75,
  "color": "#b2cc8d"
}